“If you’re looking for practical guidance that cuts through the noise and gives you tools you can use the same day, Kit's workshop delivers way more than strategies to help you market your business.” – Lisa
Kit Lawrence is an award-recognised brand and marketing strategist with two decades of experience in brand development, creative services, strategic communications, and cross-sector marketing.
With expertise spanning diverse sectors, from tech startups to engineering firms, Kit transforms business challenges into compelling narratives that resonate with various audiences.
As Director of Serious, Kit's speciality lies in developing story-based strategies that help organisations to find their purpose, clearly communicate their distinctive position, and deliver measurable results.
Read more testimonials on Kit’s marketing strategy workshop below
“Kit’s workshop was exactly what I needed. In four hours he drilled straight into the what, why, who and where of marketing, showing how our wildly different companies share key similarities when it comes to marketing.
What stood out most was Kit’s ability to translate theory into action. He mapped our unique challenges, then handed us clarity on changes we can make to make a difference to our marketing.
The time Kit took to understand each of our businesses, he knew about me and my business the minute I walked in the room, loved the humour and how at ease Kit made everyone in the room feel.”
– Lisa
“If you’re after straight-talking marketing expertise with none of the buzzwords or corporate fluff, Kit’s your man.
His Serious Marketing Strategy Workshop was packed with practical insights, and a real eye-opener for refining the target market.
Highly recommend if you want clear, actionable marketing direction without the waffle but with a sense of humour."
– Louise
“Kit is witty and delivers his knowledge clearly, without any marketing jargon. He is engaging and quickly finds solutions to your pain points in real time.
I highly recommend attending a workshop to better understand the importance of addressing your marketing.
His approach to impromptu problem solving highlighted his wealth of knowledge.”
– Aingie
“Insightful and practical
The session was packed with helpful information that I could immediately apply to my own business.
What I enjoyed most was how Kit used the challenges of the group—this made the learning feel relevant and grounded. It wasn’t just theory; it was real people with real challenges.
I walked away feeling better informed, and more confident in my marketing approach. Highly recommend.”
– Louise
“Attending Kit's Serious Marketing Strategy workshop was an enlightening experience! Kit's facilitation style was warm, inviting, and relaxed - yet punchy!
He expertly connected our diverse businesses, weaving each of our marketing challenges into a rich tapestry of insights and actionable tools.
I left feeling empowered and equipped with strategies that I can immediately implement and several that will need a bit more work – I highly recommend this workshop for anyone looking to elevate their marketing game!
What I valued most about Kit's mahi was his knowledgeable approach, which skilfully drew out rich insights from all participants.
He created an environment where we could openly share our marketing challenges, allowing him to identify parallels and connections that helped address our diverse pain points.
This collaborative atmosphere not only fostered learning but also provided us with practical solutions tailored to our unique situations.”
– Julie
“It was really great to meet Kit during the Serious Marketing Strategy Workshop. I found it easy to absorb the information he shared — the way he delivered it made everything land.
The energy in the room was fantastic, and Kit’s relaxed yet informative style made the whole experience enjoyable and engaging. I walked away with real insights and clarity. Highly recommend!
What I valued most about Kit’s work was his ability to deliver complex marketing insights in a relaxed, clear, and engaging way.”
– Elysabeth
“The workshop was incredibly informative, providing practical marketing strategies which he tailored specifically for Not-for-Profit organisations. Kit's expertise and clear communication made marketing concepts accessible to everyone in attendance, regardless of their previous experience.
What made this experience particularly valuable was the spirit of community collaboration that Kit fostered throughout the session. His approach encouraged meaningful connections between participating organisations, creating opportunities for future partnerships.
The capacity-building resources and knowledge that Kit shared will have a lasting positive impact on our ability to promote our causes and reach wider audiences.”
– Shelley
“I attended Kit’s Serious Marketing Strategy workshop and found it thought provoking.
Getting out of the office to have a few hours thinking about your business through new concepts had real value.
Relatable information presented in an easy to understand and entertaining way.”
– James
“The timing couldn't have been better for the fledgling consortium that a fellow author and I are establishing for local writers.
While I thought I had a clear vision for our direction, I left with fresh ideas and renewed energy.
Feeling highly motivated, I spent last night developing strategies and a plan for the next month."
– Alison