Get Serious Marketing Strategy.
Expert-led. Online and on-demand.
Online marketing workshops guiding Kiwis to success.
Serious Marketing Strategy:
Complete
Designed For SMEs
4 x 60-Minute Online Sessions
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Clarify the story behind your business and the position you occupy
Map your competitive landscape and identify your natural advantages
Pinpoint the opportunity for your brand to move forward with clarity
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Define what success looks like with clear objectives and KPIs
Profile your target audience and establish your tone of voice
Set priorities that align your marketing with business goals
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Craft core messaging and choose the right platforms for your audience
Map a realistic timeline and plan your content approach
Set a practical budget and identify the resources you'll need
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Establish how you define and measure success
Document your baseline to track progress and capture learnings
Outline future recommendations to sustain marketing momentum
Develop a strategy that impacts your audience, builds engagement and keeps performing to drive growth.
Backed by 20 years of end-to-end marketing for successful organisations, this immersive one-on-one online workshop follows a proven methodology designed to build your marketing capability and future-proof your position.
We'll cover how to understand your evolving value to current and future audiences, define clear objectives for the next stage of your business, and craft the messaging and tactics that offer the competitive edge in your sector.
Each participant receives a digital copy of the Serious Marketing Strategy workbook to complete as we go. As well as a visual aid for the workshop, it is a powerful reference to guide decisions and maintain momentum in your marketing long after the workshop ends.
Make sure you hit the ground running by scheduling a Free 30-Minute Consultation with your Workshop Facilitator in advance of booking your workshop.
Game-changing strategy for brands that mean business.
Serious Marketing Strategy:
Essentials
Online Workshop
Built For Startups
3 x 60-Minute Sessions + Q&A
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Understand your market position and what sets you apart
Define your target audience and what drives their decisions
Create compelling messaging that inspires trust in your products and services
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Set clear goals and pick your marketing priorities
Choose the right platforms and allocate your budget effectively
Map your timeline and plan content that connects
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Answer the critical questions: What are we changing? Who are we helping?
Align your actions with your values and define measurable objectives
Build a clear action plan you can implement for immediate results
Everything your new business needs to confidently market your products and services—from crafting your pitch to content that connects.
In this 3-hour online workshop we’ll cover how to align your vision with your target audience, craft key messaging, define a strategy that scales as you do, and plan campaigns that make every marketing dollar count.
Learn the essential steps to building credibility and trust through authentic storytelling and what a marketing-led website can do for your business.
Each participant receives a digital copy of the Serious Marketing Strategy workbook — a powerful reference to help guide decisions and maintain momentum in your marketing post-workshop.
Make sure you hit the ground running by scheduling a Free 30-Minute Consultation with your Workshop Facilitator in advance of booking your workshop.
The methodology to take your business from idea to impact.
Serious Marketing Strategy:
Purpose
Online Workshop
Ideal For Not-for-Profits
2-Hour Workshop
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The fundamentals of purpose-driven marketing
How to build trust and promote your cause authentically
What campaign content works and why
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How storytelling creates the impact that drives action and builds community
How to define your organisation’s mission through key messaging
How to find your position in a crowded sector and highlight its value
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A personalised action plan built around The Ten Boxes every purpose-led marketer must tick
Clarity on goals, priorities, audience, messaging, budget, and timelines
A practical roadmap showing exactly what to do, where to focus, and what comes next
Storytelling is the superpower of purpose-led marketing. We’ll find the one that brings yours to the world.
This engaging online workshop guarantees participants a solid grounding in strategic storytelling, online marketing tactics, and crafting authentic content that connects you to your audience.
In a concise two-hour session, you will gain practical tools and insights developed through extensive, real-world marketing and story-based profile building for NGOs, public sector, and community-led organisations.
Blending presentation, exercises and Q&A, this engaging workshop explores how to define your organisation in a crowded sector, craft messages that resonate, and understand the value of content that connects.
Make sure you hit the ground running by scheduling a Free 30-Minute Consultation with your Workshop Facilitator in advance of booking your workshop.