Serious Marketing Strategy:
Complete
Online Workshop
Designed For SMEs
4 x 60-Minute Sessions
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Map your competitive landscape and identify your natural advantages
Uncover the story behind your business and the position you occupy
Pinpoint the opportunity for your brand to move forward with clarity
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Define what success looks like with clear objectives and KPIs
Profile your target audience and establish your tone of voice
Set priorities that align your marketing with business goals
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Craft core messaging and choose the right platforms for your audience
Map a realistic timeline and plan your content approach
Set a practical budget and identify the resources you'll need
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Establish how you define and measure success
Document your baseline to track progress and capture learnings
Outline future recommendations to sustain marketing momentum
Develop a strategy that impacts your audience, builds engagement, and keeps performing to drive growth.
Backed by 20 years of end-to-end marketing for successful organisations, this immersive one-on-one online workshop follows a proven methodology designed to build your marketing capability and future-proof your position.
We'll cover how to understand your evolving value to current and future audiences, define clear objectives for the next stage of your business, and craft the messaging and tactics that offer the competitive edge in your sector.
Each participant receives a digital copy of the Serious Marketing Strategy workbook to complete as we go. As well as a visual aid for the workshop, it is a powerful reference to guide decisions and maintain momentum in your marketing long after the workshop ends.
Make sure you hit the ground running by scheduling a Free Online Consultation with your Workshop Facilitator in advance of booking your workshop.