Serious Marketing Strategy:
Purpose
Online Workshop
Ideal For Not-for-Profits
2-Hour Workshop
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The fundamentals of purpose-driven marketing
How to build trust and promote your cause authentically
What campaign content works and why
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How storytelling creates the impact that drives action and builds community
How to define your organisation’s mission through key messaging
How to find your position in a crowded sector and highlight its value
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A personalised action plan built around The Ten Boxes every purpose-led marketer must tick
Clarity on goals, priorities, audience, messaging, budget, and timelines
A practical roadmap showing exactly what to do, where to focus, and what comes next
Storytelling is the superpower of purpose-led marketing. We’ll find the one that brings yours to the world.
This engaging online workshop guarantees participants a solid grounding in strategic storytelling, online marketing tactics, and crafting authentic content that connects you to your audience.
In a concise two-hour session, you will gain practical tools and insights developed through extensive, real-world marketing and story-based profile building for NGOs, public sector, and community-led organisations.
Blending presentation, exercises and Q&A, this engaging workshop explores how to define your organisation in a crowded sector, craft messages that resonate, and understand the value of content that connects.
Make sure you hit the ground running by scheduling a Free Online Consultation with your Workshop Facilitator in advance of booking your workshop.